Well, it starts off several years ago, 1995 to be exact. Nick started as a sales rep for the original owner of the company. At that time, there were only three products – 8oz, 16oz and gallons. In 1998 he purchased the company. Originally all the products were stored in the garage, and the office was a bedroom in the house.  We were only selling direct to dealers. No Distributors.

Nick met Dawn in 1999, and there were things other than packing up boxes for the daily orders that needed to be done at 2 a.m., so in 2000 we partnered with Rainbow Fin Distributing to be our distributor in the US. We have been growing and adding distributors ever since. We now have a warehouse, and have the ability to stock more product then we did before.

Our goal is to introduce a new product into our line each year. So far we have been successful in that. First it was the Newt Sac, then the 4oz Jr. Juice, the 32oz refill bottle, the Newt Shooter, 2006 a 64oz  jug that will be both great for refills and will also accept the 4’ and 8’ sprayers for the gallons…. What will be next???

We give all that we can back to the sport. We sponsor many grass root events and sponsor most of the top pros. When you are at the next wakeboarding event, look for us, we would love to meet you.

Thanks for your continued support.
Nick, Dawn, Josh and Brittany Knieriem –
Baby Chase (see photo @ left) born July 24, 2004

© Newt Juice 2003